微信环境下利用“5W”模式创新高校学生工作探究

Exploration on the Use of "5W" Mode to Innovate College Student Work in We Chat Environment

近年来,新媒体工具如雨后春笋般迅速发展,微信颠覆了以往高校学生工作模式,学生工作的开展手段也愈加多元化。本文立足于微信信息传播的特点,论述微信给高校学生工作带来的机遇和挑战,并利用传播学的"5W"模式,对微信环境下高校学生工作模式的创新发展提出了相应的建议。

In recent years,new media tools have mushroomed rapidly.WeChat has subverted the previous college student work mode and diversified its methods.Based on the characteristics of WeChat information dissemination,this article discusses the opportunities and challenges that WeChat bring to college student work.By means of the"5W"mode of communication science,this article puts forward some suggestions on the innovation and development of college student work mode in WeChat environment.