基于层次分析法的公共数字文化网站评价研究——以“国家数字文化网”为例

Research on the Evaluation of Public Digital Culture Website based on Analytic Hierarchy Process——A Case Study of the National Digital Culture Network

文章对国内外公共数字文化网站评价的相关文献进行了梳理,并在已有的公共数字文化评价指标体系的基础上,利用层次分析法对国家数字文化网站建设的现状进行评价,发现其存在网站资源缺乏吸引力、界面设计缺少艺术性和合理性等问题,提出了加强国家数字文化网站资源建设、注重页面设计的艺术性与合理性、构建多元化的用户互动渠道等建议,以期进一步推动国家数字文化网站的建设。

This paper sorts out and evaluates the related reviews domestic and overseas about the public digital culture website.And on the basis of the extant assessment index system,this paper used AHP to evaluate the current situation of construction of the National digital culture website.the author points out some problems,including the lack of attraction the website resources,out of artistry and reasonability the interface design.Then,in order to further promote the construction of the National digital culture network,the article puts forward to strengthen the construction of the National Digital Culture Network,pay attention to the artistry and reasonability of the pages design,build diversified channels of user interaction and so on.