“一带一路”背景下电视节目赢利模式创新研究

The Innovation Research of Profit Model of TV Program Under the Background of "the Belt and Road"

"一带一路"战略的提出对我国对外文化经济的发展具有重要的作用,新媒体时代,传统媒体面临着巨大的竞争压力,一方面要面对受众被分流、市场容量在减少的现实;另一方面还要根据市场和社会需求的变化不断推陈出新。为了在"一带一路"战略下促进我国对外文化经济的发展,论文分析了我国电视节目盈利模式的创新,认为实现"海外引进—本土化改造—自主创新—海外输出"的转型升级,加大资金支持,促进中外投资合作,是中国电视节目模式创新的现实路径。

"The Belt and Road"has an important role in the development of China's foreign cultural economy.Under the new media age,traditionalmedia is facing tremendous pressure of competition.On the one hand,they should face the reality that the audience is diverted and themarket capacity is reduced;on the other hand,it should be constantly updated according to the change ofmarket and social demand.In order topromote the development ofChina's foreign cultural economy under the strategy of"The Belt and Road",this paper analyzes the innovation ofChina'sTVprogramprofitmodel,it regards that it is a realisticwayto innovate themode ofChineseTVprogramto achieve the transformation andupgrading of"overseas introduction-indigenous transformation-independent innovation-overseas output",increasing capital support andPromotingSinoforeigninvestment cooperation.