出版产业并购现状与发展趋势

Current Situation and Development Tendency of Mergers and Acquisitions in Publishing Industry

我国出版行业的发展一直是国家关注的重点,现如今到了"十三五"规划时期,国家又再一次强调要实行文化产业创新,融合经济和科技的内容,充实人们的日常生活并支撑我国整体经济的发展。本文研究我国出版业的并购现状后发现造成其停滞不前的主要原因就是出版产业的并购没有完全发挥出并购重组这一企业改革方法的精髓,并且在出版企业并购发生的同时,企业领导者没有考虑到一些并购会发生的风险而去规避。所以本文研究目的是为了使我国的出版产业并购可以行之有效,方便我国出版行业未来的并购行为可以合理、有效。

The development of China’s publishing industry has always been the focus of national attention.In the period of the13th Five-Year Plan,our country once again stressed the need to carry out cultural industry innovation,integrate economy and technology,enrich people's daily life and support overall economic development in China.After searching the current situation of mergers and acquisitions in publishing industry,this paper finds out that the main reason for its stagnation is that the mergers of publishing industry do not fully exert the essence of mergers and acquisitions which is the reform methods of enterprises.Meanwhile,business leaders do not take the risk of some mergers into account or avoid it while the mergers of publishing enterprises happening.Therefore,the purpose of this study is to make the mergers and acquisitions of China’s publishing industry be effective,so as to facilitate the future mergers and acquisitions of China’s publishing industry.