文化众筹的经济学分析

The Economic Analysis of Cultural Crowdfunding

在互联网信息技术发展的背景下,文化与经济融合发展为我国文化产业发展带来了巨大动力。众筹作为一种新型融资模式进入民众视野,而文化众筹所具有的"艺术"特性,又为文化产业的发展开辟了新路径。但是学界对于文化众筹在理论上的研究缺失却对其实践的发展造成了一定的阻碍。从平台经济、粉丝经济和契约经济的角度来对文化众筹进行了经济学分析,以助力文化众筹的实践运用与发展。

Under the background of the development of Internet and Information Technology,the integration of culture and economy brings impetus for China’s cultural industry development.As a new financing model,crowdfunding has entered people’s field of vision,and cultural crowdfunding which serves for Art opens up a new path for the cultural industry development.But the absence of cultural crowdfunding theoretical research in academic is strangling its development.Therefore,the passage is based on the view of platform economics,fans economics and contract economics to analyze the cultural crowdfunding,and to benefit cultural crowdfunding’s application and development.