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传统商业综合体转型升级策略探讨 被引量:3

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摘要 "商业综合体"其作为一个城市体量最大的商业模式,是商业繁荣的体现,但是发展情况并没有预期的完美。本文通过对传统商业综合体的现状分析发现其存在的问题,并针对问题展开原因分析,最后从品牌业态、营销模式、员工管理三个层面提出了相应的转型策略和方向。
作者 金渝琳
出处 《商业经济研究》 北大核心 2017年第24期28-31,共4页 Journal of Commercial Economics
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