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P2P网络信贷用户使用行为影响因素分析

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摘要 P2P网络信贷作为一种全新的金融模式受到了人们的高度关注。本文基于技术接受模型和创新扩展理论提炼出影响用户借贷意愿的六个因素,并对相关的调查数据进行了实证分析。结果表明感知有用性、感知易用性、主观规范、兼容性和个体创新性对用户的借贷意愿呈现正相关,感知风险则与借贷意愿呈现明显负相关。
出处 《纳税》 2017年第18期73-73,共1页 Tax Paying
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