广场舞、瑜伽与体育的品味

Taste of Square Dance, Yoga and Sports

近年来广场舞蓬勃兴起,但引发的舆论争议持续不断。在媒介话语中,广场舞是一种粗俗、低层次的健身运动,而瑜伽则是时尚、高雅的白领运动,这种观念是由媒体建构而成的。广场舞与瑜伽的不同品味,是广场舞大妈与都市白领女性在社会结构中不同地位的符号表达。在消费时代背景下,品味经过媒体的包装,变成时尚。时尚的逻辑是消费的逻辑,是出于"欲望"而非"需要"的消费,因此它是一种彻头彻尾的欺骗。

In recent years,square dance has sprung up exuberantly,yet it has caused much controversies.In media discourse,square dance is a kind of vulgar and low-level fitness type,while yoga is a fashionable and graceful sport for female white-collars.This concept is constructed by the media.The different taste of square dance and yoga is the symbol of the different social status of dancing aunts and urban white-collar females.Under the background of a consumption society,taste packaged by the media has turned into fashion.The logic of fashion is the logic of consumption,which is the consumption out of"desire"instead of"demand".Therefore,the concept of taste here is of thorough deception.