杭州市休闲旅游发展策略研究

A Study on the Development Strategy of Leisure Tourism in Hangzhou City

随着整个时代经济的发展,科技水平的提高和人们思想观念的转变,休闲已从一种奢侈品转化为人们生活的必需品,休闲旅游作为旅游业发展新趋势,为正在努力打造休闲之都的杭州带来了新的机遇与挑战。本文通过文献分析法、数据分析比较法,对杭州市休闲旅游发展中存在休闲产品单一、休闲环境不足、休闲空间格局不明确等问题进行分析,并提出一系列的发展策略,旨在提高杭州休闲旅游业的发展水平。

With the development of the whole economy,the improvement of science and technology and the transformation of people's ideas,leisure has changed from a kind of luxury to the necessities of people's life.Leisure tourism is a new trend in tourism development.All of Hangzhou brought new opportunities and challenges.In this paper,through the analysis of literature,data analysis and comparison method,the leisure tourism in Hangzhou,there is a single leisure product,leisure environment,leisure space pattern is not clear and other issues,and put forward a series of development strategies designed to improve Hangzhou leisure The level of development of tourism.