莫高窟涉外导游跨文化策略研究

A Study on the Cross-cultural Strategy of Foreign Tour Guides in Mogao Grottoes

在"一带一路"战略的引导下,来敦煌莫高窟旅游的外国游客越来越多,莫高窟涉外导游面临新的挑战。而我省涉外导游人才少,跨文化交际能力差,不能满足目前的旅游现状。为了了解涉外导游跨文化培养的策略及方法,本文对莫高窟的20名涉外导游进行了一系列调研,之后进行了为期三天的跨文化培训活动,旨在培养一批优秀的涉外导游队伍,更好的服务外国游客,从而提升当地旅游业水平。

Under the guidance of the Belt and Road,more and more foreign visitors arc coming to Mogao Grottoes for sightseeing,which puts forward new challenges for foreign tour guides.However,there arc few foreign tour guides in Gansu province,and they lack intcrcultural communicative competence;they can not meet the needs of the current tourism situation.In conjunction with the20foreign tour guides in Mogao Grottoes>a three-day cross-cultural training was conducted.It aimed to define some strategics and methods of improving intcrcultural communicative competence for foreign tour guides,with the ultimate goal of training a group of excellent foreign tour guides to better serve the foreign tourists and improve the local tourism industry.