山西本土企业互联网营销的应用研究

Research on Local Enterprises Marketing Applied with Internet in Shanxi Province

山西经济因煤而兴、因煤而困,"互联网+"行动计划的正式出台为山西经济转型发展带来了新的契机,山西本土企业相继"触网",借互联网之势,扩企业转型发展之路。分析山西本土企业的互联网应用现状,发现其在开展互联网营销过程中存在诸如取而代之、以偏概全、舍本逐末等问题,从政府牵头、树立标杆、招商引资、抱团发展等方面着手,可以促使山西本土企业通过合理高效的互联网营销方式为企业注入活力,进而带动山西经济转型发展。

Local economy in Shanxi province is prosperous or not,which depended by coal,and also its transition and development benefited from"internet+"planning to implement.The enterprises widen transition scale with the help of internet.The status of internet applied in local enterprises is analyzed,some existing problems in process of implementing internet marketing,such as replacement,overgeneralization and neglect are pointed out in the paper.The government leads to establish institution,attract investment and develop jointly,which could develop enterprises vigorously in reasonable and high-efficiency methods and promote economy transition.