丹霞山旅游文化品牌的网络公关策略

The Network Public Relation Strategy of Tourist Cultural Brand of Danxia Mountain

网络的迅速普及与应用,为旅游文化形象的塑造创造了便利条件,网络公关使旅游文化把握了形象塑造的主动权。因此,增强网络公关意识,采取多种网络公关方式,充分发挥网络作用,是进一步提升丹霞山知名度和美誉度的有效途径。

The rapid popularization and application of the Internet not only brings convenience to our daily life but also gradually shows the constructive effect on tourist culture image.Network public relation encourage tourist culture to seize the initiative of image modeling.The two-way interaction online contributes to publicity and protection of tourist image in a convenient and low-cost way.Therefore,it is an effective way to raise the awareness of network public relations and make full use of the Internet to promote the reputation of DanXia Mountain.