俄、蒙主流媒体报道中的“一带一路”形象建构

Analysis of Reporting Framework about “The Belt and Road” International Cooperation Peak BBS Dominated by Russian and Mongolian Media

中国首倡的"一带一路"发展模式,从宏观布局到具体施行,不仅需要沿线各国的认同参与,也需要国际舆论的氛围助力。俄罗斯和蒙古国主流媒体关于"一带一路"的报道,对"中蒙俄经济带"沿线民众"一带一路"认知具有决定性影响,也是"一带一路"倡议顺利实施的社会基础。针对俄、蒙七大主流媒体"一带一路"峰会前后的新闻报道,借助内容分析方法,运用框架理论,全面剖析其报道框架,进而明确俄、蒙媒体对我国国家形象的建构特征。研究发现两国新闻报道样本总体上呈现出合作、友好的倾向,以服务于本国利益为主旨。

The“Belt and Road”development model initiated by China,from the macro-layout to the specific implementation steps,requires not only the identification and participation of countries involved,but also the environment of public opinion at international level.The news coverage about“Belt and Road”from mainstream media of Russia and Mongolia make a difference on the attitude of people along the“China-Mongolian-Russia Economic Corridor”and the social foundation about the initiative..In order to understand the construction characteristics of the Russian-Mongolian media how to shape our Chinese national image,this study will analyze the news reports from seven mainstream media in Russia and Mongolia from May7to May22,using Content Analysis and Framing Theory to comprehensively analyze its reporting frameworks.The study shows that the news reports showed a cooperative and friendly tendency,however,serving national interests is the fundamental theme.