论校园公益广告与大学生思想政治教育

On Campus Public Service Advertisements and College Students' Ideological and Political Education

校园公益广告与思想政治教育虽隶属于不同的学科,但两者在目标、信息传播以及功能上具有密切的关系。将校园公益广告纳入到大学生思想政治教育的载体中,对大学生思想政治教育的生动性、时效性和时空性产生积极的意义;充分挖掘校园公益广告的功能,创新其主题、载体与形式,加强校园公益广告与其他日常渠道的协同,使校园公益广告的思想政治教育得到有效发挥,提高思想政治教育的实效性。

Although campus public service advertising and ideological and political education belong to different disciplines,they have a close relationship in the target,information dissemination and function.To bring campus public service advertisements into the carriers of the ideological and political education of college students has positive significance to the vividness,timeliness and space-time of the ideological and political education of college students.We should fully excavate the function of campus public service advertisements,innovate their themes,carriers and forms,strengthen the cooperation between campus public service advertisements and other daily channels,give full play to the role of campus public service advertisements in ideological and political education,and improve the actual effect of ideological and political education.