数字媒介与展示空间“融合”的观念与策略

Concept and Strategy of Integration between Digital Media and Display Design

在信息时代背景下,数字媒介从多个层面对当代展示设计进行渗透,丰富了展示空间特征,拓展了展示空间功能,并使其成为一种新的设计资源。因为对其存在认识上的不足以及缺乏相应的理论基础支撑,所以在应用中往往会产生诸多新的设计问题。基于此,紧扣展示设计的本质"信息传递",从展示空间营造的整体视角,将数字媒介作为一种新的空间要素和空间语汇"融合"到展示空间中,并结合2015年米兰世博会的相关案例总结概括出相应的设计策略,以期更新和完善当代展示设计理论,使其适应信息时代的发展,并对设计实践提供一些有益的帮助。

In the context of the information age,digital media influences display design in many ways,enriching features of the display space,expanding its’function,and making it a new design resource.However,with insufficient cognition and theoretical support,its application often generates many new design problems.Consequently,focusing on the nature of digital media,namely,information transmission,from the holistic perspective of creating display space,we should integrate digital media as a new space element and space word into display space.Corresponding design strategy should be summarized based on some relevant cases in2015Milan Expo,hopefully to update and improve contemporary display design theory,adapt it to the development of the information age,and provide some help for design practice.