基于品牌要素的高校教师基层党建品牌模型构建及实践探索

Brand Model Construction and Practice Exploration of College Teachers' Basic Party Construction Based on Brand Elements

借鉴企业、政府品牌创建的经验和方法,将品牌理念引入到高校教师基层党建工作中,通过品牌模型构建,品牌战略实施对提高高校基层党建工作水平有一定的现实意义和指导作用。在综合分析高校教师基层党建品牌有形识别要素、无形区分要素、品牌主体要素三个层面的子系统及其协调互动关系基础上,尝试构建品牌模型,并以南京航空航天大学计算机科学与技术学院为例,进行高校教师基层党建品牌建设的实践探索。

Brand model construction and brand strategy implementation by adopting the experience and methods of enterprises and governments and introducing brand concept into college teachers’basic party construction will be realistically significant and instructive for improving the quality of college basic party construction.Based on a comprehensive analysis of elements of college teachers’basic party construction,namely,tangible identification,intangible distinction,and brand subject,a brand model was attempted to be constructed and college teachers’basic party construction brand is explored in practice with College of Computer Science and Technology of Nanjing University of Aeronautics and Astronautics as an example.