“三维”转换视角下中国在线零售网站英译

ON THE ENGLISH TRANSLATION OF CHINA'S ON-LINE RETAILING WEBSITES UNDER THE GUIDANCE OF ECO-TRANSLATOLOGY

全球经济一体化时代,中国在线零售网站纷纷通过网站英译开拓国际市场。提高网站英译质量,有利于吸引国际顾客消费,提升企业效益。生态翻译学"三维"转换的翻译方法能够启示译者从语言维、文化维、交际维三个维度进行适应性选择转换,助力中国在线零售平台适应并生存于国际市场。

In the globalized economy,China′s on-line retailing websites are marching into the international market with their English versions.The improvement of their English translation could contribute to better performance of on-line sales.Inspired by Eco-translatology,if the linguistic,cultural and communicative factors are duly considered in the translation process,it could help China′s on-line retailing websites better adapt to and survive in the global market.