非艺术类广告学专业广告设计课程教学探索与实践

TEACHING EXPLORATION AND PRACTICE OF ADVERTISEMENT DESIGN COURSE FOR NON-ART ADVERTISING MAJORS

广告设计课程是非艺术类广告学专业的核心课程,如何针对非艺术生寻求课程教学突破点,培养出适应社会需求的设计性、创新性较强的设计类人才,是广告设计课程教改关注的热点。文章针对非艺术类学生的特点,剖析广告设计教学中存在的问题,提出更新教学模式、增加先导课程、扩充专业师资队伍、革新实践教学思维等具体的方法,为广告设计课程的发展提供有益建议。

The advertising design course is the core course of the non-art advertising major.How to find a breakthrough point for non-art students and cultivate talents with a design ability and innovation in the face of the needs of society is a hot topic in the teaching reform of advertising design course.This paper analyzes the problems existing in the teaching of advertising design,and puts forward the specific methods of updating the teaching mode,adding the pilot course,expanding the professional teaching staff and reforming the practice teaching thinking,which could provide useful suggestions for the development of advertising design courses.