武夷山发展养生旅游探索

Exploration on Health-Preservation Tourism in Wuyishan

养生旅游是提高生活质量的一种重要手段,在旅游中养生已成为当下多数人追求养生的时尚理念。武夷山养生旅游资源丰富且独具特色,区位条件优越,具有发展养生旅游的优势。问卷调查发现,中青年市场、银发市场是武夷山养生旅游重要客源市场,在此基础上提出打造食疗养生旅游产品,培育"吸氧"养生项目和名茶养生旅游产品,开展网络营销等养生旅游发展建议。

Health tourism is important to improve the quality of life.Recently health has become a fashion concept which most people would pursue on the journey.Wuyishan has the advantages to develop the health tourism according to the unique health tourism resources and the location advantages.The result of the survey found that young market,the elderly market account for a large proportion of the Wuyishan tourist market.In light of that we put forward some suggestions that are to create food therapy and health tourism products,cultivate oxygen absorption regimen and famous tea health tourism products,and carry out online marketing for the development of the health tourism in Wuyishan.