论电子书籍产业发展中存在的问题及对策

On the Problems and Countermeasures in the Development of E-book Industry

随着科技的日新月异以及网络的普及化,使得阅读方式不单单是以传统的为主,电子书由此孕育而生。作为一种新的阅读方式,它以其独有的特点进入到人们的生活中。电子书籍已经发展了几十年,但由于本国技术和环境的不成熟,电子书籍产业在我国发展的情况并不如意。目前我国电子书市场发展潜力巨大,但同时也面临着竞争压力。国内的各大厂商应发展属于自己特色的电子书市场,只有这样,市场前景才会更广阔。通过解析电子书的定义,分析电子书产业在我国发展过程中出现的问题,并提出相应的对策。

With the development of scientific progress and network technology,the traditional reading mode pattern began to change.E-books in his own little began to slowly replace the traditional way of reading to become a new way of reading.E-book has been developed for decades,but because of their immature technology and environment,the situation in China's development of e-book industry is disappointing.This paper argues that the current development of the e-book market has great potential,but it also faces competitive pressure.The major domestic manufacturers should develop their own e-book market characteristics,the only way the market will be more broad prospects.This paper,starting from the definition of e-books,analyzed developments in our country,pointed out that e-book industry appeared in China's development process issues,and put forward the corresponding countermeasures.