大学生体育信息接收的两种选择方式分析

An analysis on the two choices for undergraduates to receive sports information: We Chat and TV

由于体育信息本身的性质差异,大学生对体育信息的生产和传播方式产生了思维上的喜欢、排斥或者疏远,在体育信息的接收渠道上呈现出偏爱差异。微信和电视是新媒体和传统媒体体育信息传播渠道的两个代表。通过问卷调查和深度访谈,得出观点:微信是大学生偶遇体育信息的主要信息来源;微信中的体育信息传播对大学生而言重在编码和解码的同时完成;追求重大赛事的群体感受与氛围时,电视依旧是大学生的主要选择;大学生在微信进行解码编码时,以协商性解码和对抗式解码为主要方式。

Because of the difference in the nature of sports information,college students have a preference,rejection or alienation in the way of production and dissemination of sports information,showing a preference difference in the receiving channels of sports information.WeChat and TV are the two representatives of new media and traditional media sports information communication channels.Through questionnaire and interviews,we draw the view that WeChat is a major source for college students to happen to get sports information;for undergraduates sports,it is convenient that information dissemination via WeChat can achieve encoding and decoding simultaneously;in pursuit of group feelings and atmosphere of major events,television is still the preferable choice;in the decoding of WeChat,negotiation and antagonizing decoding are the main way.