中职学校营销专业学生职业认同研究——基于宁波市的调查

The Study of Vocational Senior High School Marketing Students' Professional Identity——Based on the investigation in Ningbo city

为了解营销专业中职学生的职业认同感,自编"学生职业认同调查问卷",以宁波市营销专业中职学生为研究对象,发出问卷400份,回收有效问卷366份,有效率为91.5%,从性别、家庭收入、年级、资格证、兼职经验、家人是否从事相关工作等六个方面,研究其职业认同感,并根据调查结果提出了有关建议。

This study was designed to investigate vocational marketing student’s professional identity,with students in Ningbo city for the study.The questionnaire was sent out400,and the recovery questionnaire was366,effective at91.5%.The researchers use a professional identity self-questionnaire for the survey tool to“gender”,“household income”,“grade”,”qualification certificate”,“part-time experience”,“family members engaged in related work”,six aspects to research vocational students’professional identity.According to the survey results,some suggestions are put forward.