基于结构方程模型的楚雄彝绣市场调查

An SEM-based Market Survey of the Yi Embroidery Products

为深入挖掘楚雄彝绣产业发展的现实市场和潜在市场,对彝绣产品的认知、偏好及需求展开调查。在建立结构方程模型的基础上,界定出"时尚化彝绣"这一新兴产品主题,论证了可行性,并就其推广的创新措施及发展模式作了初步思考。

A market survey was carried out to better understand the actual and potential market of Chuxiong’s Yi embroidery products and to explore our knowledge,preferences and demands regarding such products.Based on construction of the structural equation model(SEM),a new product theme– Yi embroidery be the vogue– was identified,its feasibility studied and its creative marketing strategies given preliminary consideration.