福建省气排球赛事市场化运作特征研究

Research on the Characteristics of Marketization of Gas Volleyball in Fujian Province

气排球赛事的发展逐渐成为福建省气排球运动的重要组成部分,是福建省推广气排球运动的重要环节之一.通过文献资料法、访谈法、实地考察法、问卷调查法等对福建省气排球运动赛事市场化发展现状进行研究,可以看出,福建省气排球运动赛事的发展模式呈现多元化.福建省气排球赛事市场化运作特征为:受众以中老年人为主,市场化潜力巨大;竞技性较高,市场运作性强;政府积极参与,市场推广性强;经济依赖性高,市场化局限性大;体育产业落后,市场消费前景大.

The development of gas volleyball match is becoming an important part of the gas volleyball in Fujian province,which is one of the important links in the promotion of gas volleyball in Fujian province.Through the literature material method,interview method,field survey method,questionnaire survey and so on,present situation of gas volleyball sports market development in Fujian province is studied,it is concluded that:gas volleyball sports in Fujian province is plural development model.Gas volleyball match marketing operation features in Fujian province:the audience is given priority to with the elderly,market potential is tremendous,High competitiveness and strong market operation;The government actively participates in the market promotion;The economic dependence is high,the marketization limitation is large;Sports industry lags behind,market consumption prospect is big.