新媒体时代高校宣传思想工作的创新与思考

Innovation and Reflection of Propaganda and Ideological Work of Colleges and Universities in the New Media Age

通过浅析新时代新媒体的种类、特点及高校宣传思想工作面临的机遇和挑战,论述如何应用新媒体技术,建立相应的应用策略,服务于高校宣传思想工作,提高相关工作效率和水平。

By analyzing the types and characteristics of new media in the new age as well as the opportunities and challenges of the propaganda and ideological work in colleges and universities,this paper puts forward how to apply new media technologies to establishes corresponding application strategies which will serve the propaganda and ideological work in colleges and universities and improve the efficiency of relevant work.