政务微信用户采纳影响因素的实证研究

Empirical Study on the Influencing Factors of the Users' Adoption of Government WeChat

[目的/意义]为政府各部门进一步开展政务微信服务提供参考。[方法/过程]结合技术接受理论、网络外部性理论和政务微信的典型特征,构建政务微信的用户采纳模型,探究政务微信用户采纳的关键影响因素。通过问卷调查政务微信的使用现状,收集用户使用数据,并利用SPSS和AMOS软件进行信度和效度检验、结构方程分析。[结果/结论]感知易用性显著正向影响感知有用性,移动性显著正向影响感知易用性,网络外部性显著正向影响使用意愿,并提出相关建议。

[Purpose/significance]The paper is to provide reference for government departments to further carry out government WeChat service.[Method/process]The paper combines with technology acceptance theory,network externality theory and typical characteristics of government WeChat,builds the model of the users’adoption of government WeChat,and explores the key influencing factors of it.It conducts a questionnaire survey on the using status of government WeChat,collects the users’usage data,and uses SPSS and AMOS software to make reliability and validity test,and structural equation analysis.[Result/conclusion]Perceived ease of use has a significant positive impact on perceived usefulness,mobility positively affects perceived ease of use,and network externality positively affects usage intention.Finally,it puts forward the relevant suggestions.