摘要
对Keep健身APP的发展现状、功能特点进行阐述,并且对其运营推广策略背后所隐藏的用户心理进行分析和梳理,以期为健身APP的可持续发展提供相关启示。
In order to provide some inspiration and reference for the sustainable development of fitness APP,this paper sets forth the developing situation and function characteristics of the fitness APP-KEEP,and analyses the users’psychology hidden back of promotion strategy.
作者
张瀚月
ZHANG Hanyue(Huazhong Normal University, Wuhan 430000, Hubei, China)
出处
《辽宁体育科技》
2018年第1期12-15,共4页
Liaoning Sport Science and Technology