健身APP功能设计与推广策略研究——以Keep为例被引量：9

A research on the function design and promotion strategy of the fitness APP——taking the Keep as an example

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摘要对Keep健身APP的发展现状、功能特点进行阐述,并且对其运营推广策略背后所隐藏的用户心理进行分析和梳理,以期为健身APP的可持续发展提供相关启示。 In order to provide some inspiration and reference for the sustainable development of fitness APP,this paper sets forth the developing situation and function characteristics of the fitness APP-KEEP,and analyses the users’psychology hidden back of promotion strategy.

作者张瀚月 ZHANG Hanyue(Huazhong Normal University, Wuhan 430000, Hubei, China)

机构地区华中师范大学

出处《辽宁体育科技》 2018年第1期12-15,共4页 Liaoning Sport Science and Technology

关键词 KEEP 健身APP 运营推广用户心理 Keep fitness APP operation and promotion user’s psychology

分类号 G80-052 [文化科学—运动人体科学]

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