“一带一路”背景下VR技术对中国民族传统体育文化传播的影响

A study on the influence of the VR to spread our national traditional sports culture under the background of One Belt and One Road

采用文献资料、专家访谈、逻辑分析等研究方法,对民族传统体育文化国际传播现状和"一带一路"战略背景下民族传统体育文化传播的影响因素进行分析,结果表明:目前民族传统体育文化传播内容单一,传播途径缺少与新技术的结合,但是从传播效果来看国际影响力有了一定的提升;在分析"一带一路"战略背景下,民族传统体育文化传播的影响因素中发现区域差异、传播载体不足、传播手段僵化是主要影响因素。通过分析VR技术优势,构建民族传统体育文化虚拟世界,创新文化传播方式解决"一带一路"战略背景下民族传统体育文化的传播,以期为更好地促进民族传统体育文化价值的发挥,提升国家文化软实力提供参考。

This paper researches the current situation and influence factors of our national traditional sports culture international spreading under the background of‘One Belt and One Road’by using the methods of documents,expert interview and logical analysis,and gets the results that our traditional sports culture’s international influence is certainly increasing in the spreading effects,but it is single and short in the spreading content and routine.After analyzing the technological superiority of VR,which can construct the virtual world of national traditional sports culture,it puts forward the VR can innovate spreading pattern,solve certain problems of our national traditional sports culture international spreading,promote the value and soft power of traditional sports culture.