中国大陆游客访日目的地的热度分区及变化趋势

Popularity-based destination segmentation of tourists from China's Mainland to Japan and its tendency

中国大陆居民赴日旅游呈迅速增长的态势。2015年中国大陆成为日本最大的入境旅游客源市场。根据日本国土交通省观光厅的统计资料,利用Excel和ArcGIS软件对日本都道府县中国大陆游客住宿人数进行统计分析,结果表明:2015年中国大陆游客访日形成了"中部辐散、两翼齐飞"的空间分布模式,各都道府县相对于中国大陆游客明显地分化成热点区、温点区和冰点区;利用均值坐标散点图的方法,综合分析各都道府县中国大陆游客接待量和年均增速,可将日本各都道府县划分为:中国大陆游客的增长型重要目的地、稳定型重要目的地、增长型潜在目的地和待开拓的旅游目的地。

Outbound tourism of China's Mainland to Japan has been increasing significantly,and China's Mainland has already become the biggest market for Japan’s inbound tourism.According to the statistical data of JTA,analyses on tourist accomodation from China's Mainland to each prefecture are conducted,using EXCEL and ARCGIS.Results show that:outbound tourism from China's Mainland diverges from the centre of Japan and meanwhile the north and the south part also show a rapid increase in 2015;47 prefectures can be categorized as Hot Zone,Warm Zone and Cold Zone;Based on the number of tourists from China's Mainland and its annual average growth rate in each prefecture,prefectures can be divided into developing main destinations,developed main destinations,developing potential destinations and destinations to be cultivated.