旅游管理专业实践能力需求与供给匹配实证研究

An Empirical Study on Matching the Demand and Supply of Practical Skills in Tourism Management Specialty

从实践能力需求的重要性和能力供给的表现两个方面进行实证调查,利用差距配对T检验方法和IPA方法,研究了旅游管理专业实践能力的需求与供给情况。总体上,旅游管理专业实践能力的供给与需求的匹配度比较高,实践能力比较重要的指标,其能力表现也较高。但实践能力的供给相对于其需求来说较弱。通用性技能和基本管理能力比专业实践能力更为重要,传承性实践能力比策略性实践能力掌握的更好。高水平大学在实践教学上,应加强对旅游管理专业大学生通用性技能、人文素养、情商的培养,为学生创造由传承性实践能力生成实践智慧的环境。

The empirical investigation is carried out from two aspects: the importance of practical skill demand and the performance of skill supply, using the gap matching T test method and IPA method to study the demand and supply of practical skills in tourism management specialty. Generally, the matching level of the demand and supply of practical skills is relatively high, and if the index of the practical skills is high, their skill performances are better. But the supply of practical skills is weaker than its demand. Versatility skills and basic management skills are more important than professional practice skills, and inheritance practical skills are better than strategic practical skills. It is believed that in the practice teaching, high-level universities should strengthen the cultivation of general skills, humanistic accomplishments and emotional intelligence for college students majoring in tourism management so as to create an environment for students to generate practical wisdom from the practical skills of inheritance.