网络流行语扩散中心隐喻和转喻认知语用探析——基于模因论视阈

Metaphorical and Metonymical Construction of Internet Buzzwords——in Theoretical Perspective of Memetics

网络流行语作为一种新的语言形态,具有强大的复制力和扩散的迅速性。模因论解释了流行语扩散的迅速性,但并未解释其内在动因。隐喻和转喻现象在网络流行语中随处可见,为了考察网络流行语从网络空间扩散至社会公共空间成为强势模因的内在隐喻和转喻思维,以流行于2016年和2017年网络语为研究语料,在模因论的框架内分析隐喻和转喻认知语用机制。研究结果表明:隐喻和转喻认知机制在网络流行语的个体语言特性化、语境化和宿主能动性的发挥中都起到了内在的认知建构作用并起到了不同的语用效果,是网络流行语扩散过程中语用构建的动态机制。

The theory of Memetics,to some degree,has expounded a rapid prevalence of the Internet buzzwords which possesses strong force of copy and rapid prevalence as a new form of language,but failed to explain its inner motivation.Metonymy and metaphor are embedded in the Internet buzzwords.With the aim to examine the metonymical and metaphorical mind of transition from memes to strong memes and from network space to social public space,the metonymical and metaphorical mechanisms has been analyzed in the perspective of Memetics on the base of network buzzwords in2017.This study shows that it is the metonymical and metaphorical mechanisms as inner cognitive mechanisms that play important roles in network buzzwords y linguistic features,contextualization and subjectivity of their hosts with different pragmatic effects,which are the dynamic mechanisms in the pragmatic construction of network buzzwords in their prevalence.