摘要
本文在分析当前短租行业与共享经济发展形势的基础上,并以Airbnb、途家和小猪短租为例,研究短租行业的共享经济商业模式对比,分析了其各自的企业定位、核心资源、用户体验、社交平台以及安全机制等方面的比较。
Based on the analysis of the current situation of short-rent industry and sharing economy,taking Airbnb,Tujia and Pig Short-rent as examples,this paper studies the comparison of shared economy business model in short-rent industry and analyzes their respective enterprise positioning,core resources,user experience,social platform and security mechanism.
作者
吴晓志
WU Xiao-zhi(University of Electronic Science and Technology of China,Zhongshan Institute,Zhongshan 528400,China)
出处
《价值工程》
2018年第9期26-27,共2页
Value Engineering
关键词
共享经济
商业模式
定位
sharing economy
business model
positioning
