O2O电子商务信用管理机制研究

On the Credit Management System of O2O E-commerce

随着O2O商业模式的广泛运用,人们的生活日益与电子商务联系得紧密和深入,但信用问题现已成为制约O2O商业模式进一步发展的重要瓶颈。本文通过对O2O电子商务的运行特性及业务流程的分析,阐述了当前O2O电子商务信用管理现状及存在的问题,针对这些问题提出改进的对策建议。

With the wide application of O2O business model,people's life increasingly contact e-commerce closely,but the credit problem has become the important bottleneck which restrict the development of the O2O business model further.By analyzing the operation characteristics and business process of O2O e-commerce,this paper expounds the current situation of e-commerce credit management and existing problems,and then puts forward improvement suggestions to solve these problems.