摘要
为帮助企业选择合适的广告方案,因此将区间犹豫模糊集的VIKOR方法用于广告方案评选中。为充分考虑专家意见,引入区间犹豫模糊集,并将其与VIKOR方法相结合,形成一种科学有效的决策方法。文末以例子说明了方法的可行性。
In order to help enterprises to choose the appropriate advertising program,the VIKOR method of interval hesitation fuzzy sets is applied to the selection of advertising programs.In order to fully consider the expert opinion,the interval hesitation fuzzy set is introduced and combined with the VIKOR method to form a scientific and effective decision-making method.An example is given to illustrate the feasibility of the method.
作者
潘诗雅
高志方
PAN Shi-ya;GAO Zhi-fang(Quality Development Institute of Kunming University of Science and Technology,Kunming 650093,China)
出处
《价值工程》
2018年第9期166-167,共2页
Value Engineering
