文化产业商业模式研究——以浙江为例

Study of Business Model of Cultural Industry

文化产业之所以能够促进一国经济的快速发展,与其重要的商业模式是分不开的,商业模式的构建对文化产业的发展具有举足轻重的作用和地位。浙江作为信息经济大省,其独具特色和优势的文化产业发展,在全国兼具领导性和典型的借鉴代表性,文章通过多个实例分析总结出了浙江省文化产业模式存在的主要问题,并就互联网数字时代,文化企业如何实现传统模式的转型升级,如何构建企业内部的网络营销电子平台,如何实现企业各大主要生产、营销和管理等的信息化、网络化和数字化,提出了一系列优化建议。

The cultural industry can promote the rapid development of the country's economy. And itsimportant business model is inseparable, the construction of a business model for the development ofcultural industry plays a decisive role and status. As information and economy big province, Zhejiangprovince, its unique features and advantages of cultural industry development, leading and across thecountry as a typical representative for reference. The article summarized through the analysis of themultiple instances of the main problems of Zhejiang province cultural industry model, and in the digitalage of Internet, a series of optimization suggestions for culture enterprise to realize the transformationand upgrading of the traditional model, to build the enterprise internal network marketing electronicplatform and to realize information, networking and digitization of enterprises' major production,marketing and management are put forward.