体验经济视角的贾平凹文学旅游的开发研究

The Development of Jia Ping-wa Literary Tourism from the Perspective of Experience Economy

贾平凹作为创作了众多具有深远意义作品的文学大师,使得贾平凹文学成为具有巨大的开发潜力的旅游资源。在体验经济视角下,运用RMP方法对贾平凹文学旅游的开发现状展开分析:通过贾平凹文学旅游资源的R性分析确定其具开发潜力,通过M性市场分析得出棣花古镇开发贾平凹文学旅游的优势、劣势、机遇和威胁,最后结合资源和市场的分析结果,对贾平凹文学旅游产品进行P分析,找出现有文学旅游产品存在的问题,提出文学作品实境体验、文学创作体验培训、作者故居旅游、文学旅游纪念馆等体验旅游产品的开发方向,以扩大贾平凹文学旅游消费。

Jia Ping-wa is a literary master who created many writings with far-reaching significance,so Jia Ping-wa literature resources will have great potential development.From the perspective of experience econo-my,the current situation of Jia Ping-wa literary tourism is analyzed with the RMP method.Potential for devel-opment of Jia Ping-wa literary tourism is corroborated by analyzing the resource with the R method,then the advantages and disadvantages,opportunities and threats is inferred with the M method.At last,the problems of the Jia Ping-was literature tourism products is proposed on the basis ofthe conclusion of the resources and mar-ket,and such rationalization suggestion as experience the scene at theliteraris,training literature creation,tourism of the former residence,and the Memorial Hall are putted forwad to expand consumption of Jia Ping-wa literature tourism.