亲子旅游产品开发现状及优化策略研究

Research on Parent-child Tourism Products Development Status and Optimization Strategic

随着共享经济的蓬勃发展,休闲旅游已经成为百姓常态化的生活方式,亲子旅游作为一种极具体验性的休闲旅游方式成为市场投资热点和家庭旅游的主要选择方向。从我国旅游市场发展来看,亲子旅游具有较高的认可度、稳定的客源和良好的市场运作前景。但是,许多企业为了占据市场主动权,出于利益的驱使,给亲子旅游产品贴上了"伪标签",严重阻碍了供应链及价值链的再造。从我国亲子旅游产品发展现状着手,指出我国亲子旅游产品开发存在的问题,以定性的研究方法,提出我国亲子旅游产品的优化策略:我国的亲子旅游产品应该融入软实力再造,提高重游率和加强产品的可持续开发,在旅游产品开发初期,必须做好品牌的顶层设计,以应对当前国内旅游产品转型升级的战略调整带来的不确定性风险。

With the sharing economy booming,leisure tourism has been becoming common people normal li-feway.As a kind of highly experiential way of leisure tourism,parent-child tourism has become the main choice of market investment hot spots and family travel main choice.From the perspective of tourism market development in China,parent-child tourism has high recognition,stable customers and good prospects of mar-ket operation.However,in order to take the initiative in the market,many enterprises have labeled ufake la-bels^for parent-child tourism products for the sake of profit,which seriously impedes the reengineering of supply chain and value chain.From the situation of parent-child tourism product development in our country,this paper points out the problem of parent-child tourism product development,and optimization strategy with qualitative research methods.The parent-child tourism products should be integrated into the soft power of re-engineering,touristic purpose revisit rate and the product of sustainable development,the initial stage of the tourism product development,brandtop-level design should be completed in order to cope with uncertain risk which was caused by strategic adjustment of current domestic tourism products transformation and upgrading.