高职院校官方微信公众号运推策略研究

Study on the Strategy of the Promotion of Official WeChat Public Number in Higher Vocational Colleges

高职院校官方微信公众号已成为学校宣传阵地中重要的平台之一,因此,官微如何有效运行推广成为一项富有挑战的课题。从高职官微天然优势、人设包装、用户体验、内容根本、粉丝培育等方面分析探讨高职院校官微的运推策略,并提出建议。

The official WeChat public number of higher vocational colleges has become one of the important plat原forms in the propaganda field of the school.Therefore,how to effectively run the promotion of official Wechat has be原come a challenging subject.In this paper,the author analyzes and discusses the operation and promotion strategies of higher vocational college officials and puts forward suggestions from the aspects of the advantages of high professional officials,the packaging of people,the users'experience,the basic content of content and the cultivation of fans.