互联网环境下传统茶企业互动营销策略研究

Research on the Interactive Marketing Strategy of Traditional Tea Enterprises under the Internet Environment

互联网环境下人们对市场、产品和用户的互联网思维逐渐形成。传统茶企业简单"兜售"的营销方式已不再适应商业环境的变化和消费者的需要。文章基于互动营销理论及消费者行为理论,分析现代传统茶企业营销方式存在的主要问题,探索现代传统茶企业的营销新策略。

In the Internet environment,people's Internet thinking of the market,products and users is gradually formed.The simple"peddling"marketing approach of traditional tea enterprises could no longer adapt to the changing business environment and consumers'needs.Based on the theory of interactive marketing and consumer behavior,this paper analyzes the main problems existing in the marketing methods of traditional tea enterprises and explores the marketing strategies of modern tea enterprises.