基于游客体验视角的兴化千岛垛田菜花节的旅游吸引力提升研究

A Study on the Tourist Attraction of Xinghua Thousand Island Dishes Field Cauliflower Festival Based on the Tourist Experience

近年来,农业节庆旅游蓬勃发展,作为一种以农业为主题形式的旅游,其特有的农业生产、生态环境等资源已经成为村镇吸引游客的重要工具。现代农业节庆具有体验这一重要属性,基于此本文将从游客体验出发,通过因子分析法构建兴化千岛垛田菜花节的吸引力指标评价体系,利用描述性分析、层次分析法等研究方法评价各个要素,从而探讨旅游节庆吸引力提升策略。结果如下:通过因子分析将20个指标分成旅游环境、旅游项目、旅游服务、旅游设施四个维度,计算得出兴化千岛垛田菜花节的游客总体满意度一般,20个因子中只有农业生态系统、农业景观和垛田土特产达到满意水平。根据这一结果,提出兴化千岛垛田菜花节的旅游吸引力提升策略,为旅游节庆的可持续发展提供借鉴意义。

In recent years,tourism in agriculture festivals has flourished.As an agriculture-themed tourism,its unique agricultural production,ecological environment and other resources have become an important tool for towns and villages to attract tourists.Modern agricultural festivals have experienced this important attribute.Based on this,this article will set out from the tourist experience,through the factor analysis method to establish the index system of attractiveness index of Xinghua Qiandao Du Tiancao Festival,using descriptive analysis,analytic hierarchy process and other research methods to evaluate Various elements,to explore the attraction of tourism festivals strategy.The results are as follows:Divided20indicators into four dimensions:tourism environment,tourism project,tourism service and tourism facility through factor analysis,and calculated the tourists'overall satisfaction with Xinghua Qiandaoqian Tanabata Festival as a whole.Among20factors Only the agro-ecosystems,agricultural landscapes and plowed land products reach satisfactory levels.Based on these results,this paper proposes a strategy to enhance the attractiveness of tourism of Xinghua Qiandaoqian Tananas Festival,which can provide reference for the sustainable development of tourism festivals.