广西海洋文化产业跨文化适应研究

Intercultural Adaptation of Marine Culture Industry in GuangXi

广西作为占有北部湾海洋区位优势的省区,许多本地文化产业借着中国-东盟博览会和"一带一路"发展倡议率先成为"走出去"的先行者,但目前许多广西北部湾海洋文化企业在走出国门时普遍出现文化不适应等问题。为了解决广西海洋文化企业跨文化管理中的文化适应问题,本文结合跨文化适应理论,通过跨文化阶段分析、跨文化适应过程分析和跨文化适应的影响因素分析等方面来对当前广西海洋文化产业跨文化适应进行评估。

Guangxi,as the province that possesses the maritime superiority of Beibu Gulf,many local cultural industries took the lead in becoming the pioneers of"going global"through the China-ASEAN Expo and the"One Belt and One Road"development strategy.However,at present,many Guangxi Beibu Gulf marine culture enterprises are at When going abroad,cultural mismatch and other related problems are common.In order to solve the problem of cultural adaptation in cross-cultural management of marine culture enterprises in Guangxi,this paper analyzes the current Guangxi marine culture through cross-cultural adaptation theory,cross-cultural stage analysis,cross-cultural adaptation process analysis and analysis of influencing factors of cross-cultural adaptation Industry cross-cultural adaptation assessment.