网络旅游新闻塑造旅游目的地形象浅析

Moulding the Image of Tourist Destination by Online Travel News

新时代背景下的旅游业对现代传媒的依赖性较高,很多旅游行业都在借助互联网等新兴媒体进行大力宣传,以提高知名度。人们可以上网查询各旅游景区的相关信息,网络旅游新闻宣传的好坏直接关系着消费者对旅游目的地的认可程度。基于此,为转变传统思路,尽可能地减少以传统事件为主的网络旅游新闻信息,提高网络旅游新闻的正面效应,促使我国旅游行业得以持久、有序发展。

The tourism industry gets more dependent on modern media in the new era,and many tourism industries vigorously promote their popularity by virtue of the newly-emerging media like the internet,etc.People can check the relevant information of various tourist spots on the internet,and whether the publicity of online travel news is good or not directly related to consumers’recognition degree towards tourism destinations.Based on this,the suggestion is that we should improve the positive effects of online travel news and prompt enduring and orderly development of the tourism industry in order to change the traditional way of thinking and to reduce the traditional events based online travel news information as much as possible.