议中国高校会展教育的问题及对策

Discussion on the Problems and Countermeasures of College Exhibition Education in China

通过探讨我国高校会展教育现存的问题找出其对策。采用文献研究法和实证研究法两种方法,在中国知网查阅大量文献,以中国高校会展教育为研究对象,结合实际进行探究。发现目前高校的会展教学仍存在诸如课程设置不合理、培养方案及培养目标与市场需要不一致等诸多问题。因此,需要设置更加合理的课程体系,更新明确培养目标,建立专业的教师队伍,这样才能培养出适应市场需要的会展人才。

This paper explores the existing problems in college exhibition education in China and tries to find out countermeasure.The method of literature research is adopted by reviewing a large number of literatures form CNKI;meanwhile,the empirical approach is used by taking the college exhibition education in China as the research object and by considering the reality.It is found that there are still many problems in college exhibition education teaching such as unreasonable curriculum setting,the inconsistency of the training program and target with the market demand for talents.Therefore,it is necessary to set up a more reasonable course system,to update the specific training objectives and to establish professional team of staff,so as to cultivate the exhibition talents suitable for the market.