科技期刊的多元化发展道路初探——以《中国学校卫生》为例

Diversified Development of Science and Technology Journals:Taking Chinese Journal of School Health as an Example

随着新闻出版领域的不断深化改革,期刊业的发展日新月异,优化出版产品供给是推动科技期刊业发展进步的重要手段。以《中国学校卫生》杂志社为例,阐述了单刊模式下多元化发展的途径:以优质内容打造精品期刊;搭建科研合作平台;举办学术会议;拓宽办刊渠道,积极服务社会;促进期刊与新媒体融合发展;开展学生体检;投资企业,开展多项经营。通过多种出版经营活动的开展,杂志社取得了较好的经济和社会效益,并在行业内树立了良好的口碑和形象。

Following the deepening reform in the field of news publishing,the development of periodical industry is changing rapidly and the supply of published products has become one of the important means to promote the development and progress of science and technology journal industry.This paper takes Chinese Journal of School Health as an example to elaborate the ways of diversified development in a single journal mode,including building high-quality journals with high quality content,building research cooperation platform,holding academic meetings,broadening the channels of journal running and actively serving the society,promoting the integration of journals and new media,carrying out physical examination for students,and carrying out diversified operation by investing in enterprises.Through a variety of publishing activities,the magazine has achieved good economic and social benefits,and has established a good reputation in the industry.