互联网语境下纪录片产业的发展范式与演进趋势

The Development Paradigm and Evolution Trend of Documentary Industry in the Context of Internet

中国纪录片产业近年来发展迅速。产业的急剧变化引发对纪录片边界及产业未来发展的思考。新技术的发展及其对纪录片生产过程的介入、大众审美趣味及文化语境变化引发纪录片产业在生产制作、发行传播、产业业态及作品范式等方面均呈现新特点与新趋势。发行模式与表达倾向的转变让纪录片逐渐接近大众审美,以短视频为代表的新业态以及虚拟现实、交互技术等介入产生的新范式带来纪录片产业发展可能的新方向。

Chinese documentary industry has developed rapidly in recent years,which arouses great reflections on the boundary of documentary and the future of the whole industry.The development of new techniques and its intervention of the production process of documentary,as well as the changes in both mass aesthetic taste and popular culture context,have resulted in transformations in production process,dissemination,industry format and production paradigm.The changeover in release mode and expression tendency has gradually brought the documentary closer to the public aesthetic.At the same time,the short-video,which is regarded as a representative of new format of documentary industry,and the new paradigms developed with the application of relevant techniques such as VR and interactive technology gave rise to some possible directions of the documentary industry in the future.