文化产业视域中的传统文艺——兼及台湾霹雳布袋戏的产业化转型经验

On Traditional Literature and Art in Culture Industry——A Concurrent Discussion on the Industrial Transformation Experience of Taiwan Pili Puppet Drama

作为经济场与文化场融合的产物,文化产业的出现对传统文艺的生存造成了极大冲击。原本在文化场中叨陪末座的(泛化的)读者和科技因素上升为文化产业的制导因素,直接造成传统文艺在对接经济场过程中的劣势处境,而要想改变传统文艺的危机处境,就不能不借助受众群体的凝集和科技手段的提升,将传统文艺活化为当今大众文化的组成部分。台湾布袋戏在两百余年的发展过程中,不断与最新的技术手段和大众审美共生,从酬神娱人的田间文艺发展成为体系完备的文化产业典范,正好为传统文艺整体的产业化转型与开发提供了借鉴。

As a result of the integration of economy field and culture field,the emergence of culture industry has exerted great impact on the survival of traditional literature and art.In the culture industry,reader and technology factors have risen to be the guiding factors which directly lead to the inferior position of the traditional literature and art in docking with the economy field.In order to change the disappointing situation of traditional literature and art,we should rely on the agglomeration of the audience and the promotion of technology to revitalize traditional literature and art into an integral part of today s popular culture.In the development process of more than two hundred years,Taiwan s Puppet Drama has been living in harmony with the latest technology and the aesthetic appreciation of the public.Taiwan s Pili Puppet Drama is just a model of the industrial transformation of the traditional art and literature.