即食猕猴桃推广价值及产业发展前景

The Promotion Value and Industrial Development Prospect of Instant Kiwifruit

猕猴桃因品质鲜嫩,营养丰富,风味鲜美,受到全世界消费者的喜爱和亲睐。而目前市场上销售的大量硬果猕猴桃等需要到果实变软才能食用,这在很大程度上影响了猕猴桃的销售和消费者的购买欲。本文分析了开发即食猕猴桃的意义,并在此基础上提出了猕猴桃产业的发展建议。

Kiwifruit has been loved and favored by consumers all over the world,because of its delicate quality,rich nutrition and delicious flavor.At present,a lot of kiwi fruit,sold on the market,can not be eaten until fruit is soft.This undoubtedly affects the desire of consumers to buy.This paper analyzed the significance of developing instant kiwifruit,and the value of developing instant kiwifruit,and put forward some suggestions for the development of kiwifruit industry.