市场营销专业本科毕业论文改革探析

The Reform of Undergraduate Thesis on Marketing Major

本科毕业论文是人才培养的重要实践性教学环节,是学士学位评定的重要依据,也是教育部本科教学工作合格评估的一项重要指标。市场营销专业是培养具备较强实践能力的高素质人才,针对当前本科毕业论文质量下降、实践性不强等问题,探讨如何通过改革市场营销专业本科毕业论文工作模式对实践教学能力的提高。

Undergraduate thesis is an important practical teaching process for talent cultivation and the important basis for academic degrees evaluation.It is also the important index for the qualification evaluation on the undergraduate teaching work of ministry of education.Marketing major is to train high-quality and strong practical ability personnel.In view of the quality reduction of undergraduate thesis and weak practicality and other issues at present,the methods for improving practical teaching ability by reforming the work mode of undergraduate thesis on marketing major were discussed.