企业社会责任履行影响因素研究

Research on Influencing Factors of Corporate Social Responsibility

论文基于微观调查数据,从管理者特征、企业特征、社会监督特征三个层面构建指标体系,建立有序Probit模型研究了企业社会责任履行的影响因素,结果表明:管理者特征层面的管理者文化程度,企业特征层面的企业规模、国有资产占比、盈利能力、生命周期、创新能力,社会监督特征层面的政府监督程度、媒体曝光度、民间组织监督程度、员工认知程度等因素对企业社会责任履行影响显著;而管理者特征层面的性别、年龄、任职年限,企业特征层面的地理位置因素对企业社会责任履行影响并不显著。根据以上研究结论,提出促进企业有效履行社会责任的对策建议。

Based on micro survey data,the paper constructs index system from three aspects:the characteristics of managers,the characteristics of enterprises and the characteristics of social supervision,establishes ordered Probit model and studies influence factors of corporate social responsibility.The results show that:leaders’cultural level from the characteristics of managers aspect;factors including enterprise scale,proportion of state owned assets,profitability,life-cycle of the enterprise,innovation ability,which from the characteristics of enterprises aspect;factors including government supervision degree,media exposure,supervision degree of civil society organizations,employee cognitive level,which from the characteristics of social supervision-have significant effect on corporate social responsibility.However,the factors including gender,age,tenure of office,which from the characteristics of manager’s aspect,and geographical position from the characteristics of enterprises aspect,have not significant effect on corporate social responsibility.Based on conclusions above,the paper puts forward policy countermeasures to encouraging the corporations to undertake their social responsibility.