摘要
"泛娱乐"背景下动漫产业发展具有天然优势,而政府、受众(消费者)、企业和渠道作为确定型相关者,对动漫产业影响最大。针对目前动漫产业发展中存在的"动漫受众需求多元与动漫精品有限""动漫制作耗资巨大与动漫资金短缺""动漫人力资本依赖与动漫人才供给不足""动漫产业附加值高与动漫渠道不畅"四种主要矛盾,需要在协调各利益相关者价值诉求基础上,有针对性地协调管理,以促进动漫产业发展。
Under the background of Pan-entertainment,the development of animation industry has a natural advantage.Stakeholders,governments,audiences,corporations and channels have been playing great part in animation industry.There are four main contradictions between stakeholders including contents,capital,human being resources and IP usage.It is necessary to balance stakeholders'benefits and enforce powerful management in order to advance the development of animation industry.
作者
肖华
XIAO Hua(Inner Mongolia Arts University, Huhehot 010000, China)
出处
《云梦学刊》
2018年第2期89-92,共4页
Journal of Yunmeng
基金
内蒙古自治区高等学校科学研究项目"‘中蒙俄经济走廊’建设背景下草原文化动漫表达的路径研究"(NJZC17664)
关键词
泛娱乐
动漫
利益相关者
Pan-entertainment
animation
stakeholder
